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Forever History

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The Forever brand was born in 2005 in the province of Verbania, on the shores of Lake Lago Maggiore, in the center of the region historically associated with the production of coffee makers and kitchen accessories. Forever coffee makers immediately gained popularity and recognition of customers, from scratch building a leading market position. In 2011, a leading distributor of kitchen accessories, Kaufgut S.p.A. from Bolzano acquired the rights to the Forever brand and its products. Continuing the current work of the brand founders, it is expanding sales in Italy and abroad thanks to the distribution company it supervises and the excellent level of service.

About FOREVER

Forever’s product lines are characterized by design, the highest quality materials, technically sophisticated solutions, maximum safety and excellent performance. Every year, we proudly present our novelties and thus offer variety in the top quality segment.The preservation of high quality standards in the field of technological innovation, research and product development is very important to us, as is the guarantee of reliability, safety and quality to the consumer. Thus, our Moka pots continue to function reliably even after years of use, making coffee preparation a sensible ceremony - every single day.

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FOREVER is one of the brand owned by KAUFGUT S.p.A.

Kaufgut is a company that has been importing and distributing household items, bathroom and home furnishings and gift items for almost 50 years, ranging from dishware to a wide range of pastry products, such as fondue services, Wok services, table grill, raclettes and various accessories. We also have a wide range of thermos, carafes and insulated lunch boxes, kitchen or bathroom scales, kitchen utensils, household items, bathroom furniture, cleaning, tableware and leisure.

A wide selection of products is available to catering professionals, professional pastry and hotel supplies professionals in order to offer the best solutions to all the needs of the sector. The current assortment consists of over 5,000 selected and high quality items.

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HISTORY

For 4 generations now, the Desaler family has operated in the field of trade and distribution of household items.

23 April 1878

Karl Desaler began retailing household items and hardware, tools for peasants and stoves which had a successful development despite the economic repercussions of the two world wars.

1949

A wholesale department was added to supply resellers in the province of Bolzano who, over the years, developed to the point of necessitating a restructuring of the company and the construction of a new building on the outskirts of the city. in via Pacinotti 6, where he was able to settle in 1970 and where Kaufgut SpA is still based.

1940s 

 The foundations were laid for the creation of a sales network in the national territory, with an agent in charge of following sales in Milan and northern Italy and one in Sicily.

 From 1969 to now

Heinz Desaler, first at his father's side, and today together with his sons Karl and Paul, runs the company that has about 50 employees and supplies wholesale and retail merchants throughout Italy.

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Experience, seriousness and commercial correctness, combined with the constant search for new, valid and original products, have won the esteem of those who have had the opportunity to entertain business relations with the Desaler company before and, subsequently, with Kaufgut. Under the guidance of Mr. Heinz Desaler, Kaufgut has taken a precise position and today proposes a line of carefully selected and frequently updated products to try to satisfy a market in constant and not always controllable evolution.

Aware of these changes, to which one cannot be indifferent, Kaufgut has created a personalized and exclusive line of household items, marketed under the private label Eva Collection.



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